About Waterfall
Creating market access for clean fuels use, supporting capital investments in clean fuel production, and creating competitive operating conditions for the production and use of clean fuels in Canada.
Our Commitments
Land Acknowledgement
The offices of the Waterfall Advisors Group Ltd. are located on the traditional and unceded territory of the Musqueam (xʷməθkʷəy̓əm), Squamish (Sḵwx̱wú7mesh Úxwumixw), and Tsleil-Waututh (səl̓ilw̓ətaʔɬ) Nations. We are grateful to live, work, and be in relation with people from across many traditional and unceded territories, covering all regions of Canada, including the homelands of the Métis Nation and the Inuit Nunangat.
We are committed to respecting and honouring the land and the Indigenous communities who have cared for it since time immemorial. In our work, we strive to collaborate with and support Indigenous communities, respecting their rights, knowledge, and leadership in the stewardship of the environment.
Values Commitment
Waterfall is dedicated to upholding the values of respect, inclusion, diversity, and equity in both our staffing and business operations. We are committed to fostering a work environment and client relationships that are grounded in respect, mindfulness, honesty, and a commitment to non-discrimination.
Clean Fuels Commitment
Waterfall believes that effective policy can foster thriving economic communities. Our work is centered on reducing greenhouse gas emissions from fossil fuel use, including gasoline, diesel, and jet fuel. To achieve this, Waterfall promotes the development and adoption of non-fossil fuels that – based on full life cycle evidence, risk-based assessment, and robust tracking and reporting systems – are proven to be sustainably produced and respectful of human rights, including Indigenous rights, and the rule of law.
Collaboration Commitment
Collaboration is an essential element of effective climate action. We welcome your inquiries – please reach out to connect with any member of our team to discuss your work, your interests, and how we might work together to expand Canada’s clean fuel sector.
Waterfall Group & Advanced Biofuels Canada
Waterfall founded and staffs the operations of Canada’s national clean fuel association, Advanced Biofuels Canada, since its origination in 2005. Advanced Biofuels Canada exclusively represents the development and growth of Canada’s clean fuels sector through the direction that is set by its Board of Directors.
As an independent industry association, Advanced Biofuels Canada plays a crucial role in shaping clean fuel policies across Canada. For inquiries about Advanced Biofuels Canada, please contact: info@advancedbiofuels.ca.
Waterfall and Advanced Biofuels Canada are actively leading the development of the next phase of the clean fuel industry growth in Canada. Clean fuel demand will expand significantly under the federal government’s Clean Fuel Regulations and the provincial regulations in place from British Columbia to Québec.
Our Team
The Waterfall team has over 65 years of collective experience building the clean fuels sector in Canada.
Aya Ibrahim
BA Economics
Director, Client Services
Aya Ibrahim is a Director of Client Services at Waterfall Group, bringing over seven years of experience in business research and consulting services. Her specialties include clean fuel standards, fuel life cycle assessment (LCA) modeling, and carbon reduction strategies.
Aya previously served as a Senior Research Associate at Infomineo, supporting firms across a range of industries in Europe, Middle East and Africa (EMEA) in delivering actionable strategies through data-driven research. She also serves as a Research Manager at Advanced Biofuels Canada, providing members with policy analysis and support on regulatory challenges.
Catherine Liski
MSc International Politics
Associate, Policy
Catherine Liski is a Policy Associate at Waterfall Group, bringing over four years of experience in European energy markets with a focus on renewables policy development and energy grid market access in Ireland.
Catherine served as a Senior Policy Analyst at Cornwall Insight Ireland, where she tracked and monitored policy and regulatory updates in the Irish energy market, designed and delivered training courses, and managed client projects. She also contributed to policy design for the Renewable Electricity Support Scheme (RESS) and gained experience working in Washington, D.C., for a House Representative.
Colleen Lamothe
BA Political Science
Partner
Colleen Lamothe is a Partner of Waterfall Group. She has over a decade of experience in public affairs, specializing in economic development, transportation, Indigenous relations, social policy, and intergovernmental affairs.
Colleen serves as Vice President at Advanced Biofuels Canada. She previously served as Senior Policy Advisor to the Prime Minister of Canada and the Minister of Social Development, contributing to five budgets and advising on areas such as procurement and transportation. She was part of the Canadian Delegation to the United Nations in 2017 and 2018 where Canada reported its Sustainable Development Goals.
Doug Hooper
MBA
Partner
Doug Hooper is a founding Partner of Waterfall Group. He has over 35 years of experience in corporate and industry development. Doug has a range of senior management and board governance experience in public, private, and not-for-profit enterprises.
Doug is a senior partner of the firm and leads client services for strategic clients. Doug serves as Director of Global Affairs for Advanced Biofuels Canada. He was a co-founder of Canadian Bioenergy Corporation and served as Chief Executive Officer and Chair from 2005 – 2011.
Farrah Shawky
MA Marketing Management
Manager, Communications & Operations
Farrah Shawky is a Communications and Operations Manager at Waterfall Group. She specializes in community relations, content development, and strategic marketing plans. Farrah brings expertise in data visualization, which she leverages to turn complex information into actionable marketing insights.
Farrah holds a Master of Arts degree in Marketing Management from Middlesex University in London and also leads communications at Advanced Biofuels Canada, overseeing public outreach and managing membership engagement.
Fred Ghatala
MSc
Partner
Fred Ghatala is a founding Partner of Waterfall Group. He has over 25 years of experience in climate change policy and services, including fuel LCA modeling, regulatory compliance, sustainability standards development, and carbon pricing systems (industrial, fuels).
Fred is a senior partner of the firm. On January 1, 2025, Fred will assume the role of President of Advanced Biofuels Canada. From 2005 – 2011, Fred was the Director of Government Affairs for Canadian Bioenergy Corporation.
Ian Thomson
MSOD
Partner
Ian Thomson is a founding Partner of Waterfall Group. He has over 35 years of experience in strategic change, operations and industry development, with expertise in policy implementation, strategic planning, market development and sustainability.
Ian is a senior partner of the firm, and has served as President of Advanced Biofuels Canada since its origins in 2005; as of January 1, 2025, Ian will serve as Past President. Ian was a co-founder of Canadian Bioenergy Corporation and served as President from 2005 – 2011.
Leandra Vanbaelinghem
MSc
Analyst, Clean Fuels Research
Léandra Vanbaelinghem is a Clean Fuels Research Analyst at Waterfall Group. She brings over three years of experience conducting ISO 14040/44-compliant life cycle assessments of renewable energy technologies and agri-food systems.
She has previously supported national sustainability planning through data-driven research and contributing to consultancy research for industry associations. Léandra holds a Master of Science in Interdisciplinary Sustainability from the University of British Columbia.
Trina Fearon
B.Eng
Analyst, Clean Fuels Research
Trina joins Waterfall as a Research Analyst, bringing a strong understanding of technology development and implementation. Trina previously worked as Government Affairs Intern at Enerkem, supporting cross-jurisdictional regulatory reviews and GHG/lifecycle emissions assessments for low-carbon fuel projects.
Her undergraduate research at McGill University’s Brain Imaging Signals Lab and Bio-inspired Materials Lab has strengthened her quantitative analysis, data modelling, and technical communication skills.
Ryan Foxall
MASc
Associate, Clean Fuels Research
Ryan is a Clean Fuels Research Associate specializing in sustainable energy systems, clean fuel standards, and greenhouse gas reduction and removal. Ryan previously worked with the BC Ministry of Energy and Climate Solutions on the Low Carbon Fuel Standard, where he contributed to assessing and developing life cycle analysis (LCA) methods.
Ryan holds a Master of Applied Science in Mechanical Engineering from the University of Victoria, where he analyzed integrated energy systems.